語系:
繁體中文
English
簡体中文
說明(常見問題)
圖書館個人資料蒐集告知聲明
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Green marketing : a case study of th...
~
Kirgiz, Ayca Can
Green marketing : a case study of the sub-industry in Turkey
紀錄類型:
書目-語言資料,印刷品 : 單行本
副題名:
a case study of the sub-industry in Turkey
作者:
KirgizAyca Can,
出版地:
Basingstoke, Hampshire
出版者:
Palgrave Macmillan;
出版年:
2016
面頁冊數:
xvii, 153 p.ill. : 23 cm.;
標題:
Green marketing - Turkey -
ISBN:
9781137535870
Green marketing : a case study of the sub-industry in Turkey
Kirgiz, Ayca Can
Green marketing
: a case study of the sub-industry in Turkey / Ayca Can Kirgiz - Basingstoke, Hampshire : Palgrave Macmillan, 2016. - xvii, 153 p. ; ill. ; 23 cm..
Includes bibliographical references and index.
ISBN 9781137535870ISBN 1137535873
Green marketing -- Turkey
Green marketing : a case study of the sub-industry in Turkey
LDR
:01204cam0 2200241 4500
001
364415
009
ocn922319434
010
1
$a
9781137535870
$b
hbk.
$d
NT2148
010
1
$a
1137535873
$b
hbk.
010
1
$z
9781137535887
$b
ePUB
010
1
$z
9781137535894
$b
ePDF
010
1
$z
113753589X
$b
ePDF
100
$a
20160906d2016 k y0engy50 b
101
0
$a
eng
102
$a
gb
105
$a
a a 001yy
200
1
$a
Green marketing
$e
a case study of the sub-industry in Turkey
$f
Ayca Can Kirgiz
210
$a
Basingstoke, Hampshire
$c
Palgrave Macmillan
$d
2016
215
1
$a
xvii, 153 p.
$c
ill.
$d
23 cm.
320
$a
Includes bibliographical references and index
520
$a
Environmental issues are becoming increasingly relevant to businesses and their planning and strategies. This has led to the evolution of 'Green Thinking' marketing which is conscious of, and sensitive to, the environment. Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc as a case study which is among the pioneering enterprises in Turkey's automotive sub-industry and its green marketing strategies
606
$a
Green marketing
$z
Turkey
$2
lc
$3
345621
676
$a
658.8/02
$2
23
680
$a
HF5415.12.T9
700
1
$a
Kirgiz
$b
Ayca Can
$3
345620
801
0
$a
cw
$b
CTU
$c
20160906
$g
AACR2
筆 0 讀者評論
館藏地:
全部
六樓西文書庫區
出版年:
卷號:
館藏
期刊年代月份卷期操作說明(Help)
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約人數
期刊出刊日期 / 原館藏地 / 其他備註
附件
367490
六樓西文書庫區
圖書流通(BOOK_CIR)
BOOK
658.802/K58
一般使用(Normal)
書架上
0
1 筆 • 頁數 1 •
1
評論
新增評論
分享你的心得
建立或儲存個人書籤
書目轉出
取書館別
處理中
...
變更密碼
登入