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Strategy builder : how to create and...

Angwin, Duncan

Strategy builder : how to create and communicate more effective strategies

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how to create and communicate more effective strategies
作者:	CummingsStephen,
其他作者:	AngwinDuncan,
出版地:	Chichester, West Sussex
出版者:	John Wiley & Sons;
出版年:	2015
面頁冊數:	viii, 243 p.ill. (some col.) : 24 cm.;
標題:	Strategic planning -
電子資源:	http://catalogimages.wiley.com/images/db/jimages/9781118707234.jpg
摘要註:	"A visual and interactive guide to building and communicatingstrategies that actually work The effective conditions for selling a strategy are not thatdifferent from a public presentation or a coach seeking to get hisplayers to change tack. For a new approach to succeed you need 'buyin'. Your stakeholders -- bosses, employees, peers, governmentofficials, and investors -- are already making judgments abouthow much they will engage with you and your strategy within sevenseconds of you beginning to explain it. They, and you, are makingstrategic decisions at a glance. So how do you best captivate yourpotential stakeholders in your strategic endeavours? TheStrategy Builder will show you how. Combines a quick guide to key management frameworks with aninteractive "how to adapt the model" approach Includes comments and tweets from experts around the world A visually interactive guide that puts strategy building inperspective"--Provided by publisher
ISBN:	978-1-118-70723-4

Strategy builder : how to create and communicate more effective strategies
Cummings, Stephen

Strategy builder : how to create and communicate more effective strategies / Stephen Cummings & Duncan Angwin ; illustrations conceived by Stephen Cummings & Duncan Angwin, drawn by Rebecca Walthall - Chichester, West Sussex : John Wiley & Sons, 2015. - viii, 243 p. ; ill. (some col.) ; 24 cm..
ISBN 978-1-118-70723-4ISBN 1-118-70723-0
Strategic planning

Angwin, Duncan

Strategy builder : how to create and communicate more effective strategies
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