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Tasty stories : legendary food brand...

Gossé, Joke

Tasty stories : legendary food brands and their typefaces

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	legendary food brands and their typefaces
作者:	GosséJoke,
其他作者:	JenkinsonAnna,
出版地:	Antwerp
出版者:	Luster;
出版年:	2014
面頁冊數:	135 p.col. ill. : 19 cm.;
標題:	Graphic design (Typography) -
標題:	Logos (Symbols) -
標題:	Commercial art -
標題:	Advertising - Brand name products -
標題:	Food - Marketing -
摘要註:	"Tasty stories looks at 23 brands in the food industry that have achieved global influence because of their strong visual brand identity, focusing on the typography that is used in their logos, advertising and packaging from the founding of the brand up till now. Typographer Joke Gossé brought together numerous logos, posters, packages and illustrations from the brands' founding years up to now. With the help of this material, she explains how the visual brand identities changed over the years and which typographic styles or marketing strategies lie at the base of those design choices"--Back cover
ISBN:	9789460581014
內容註:	Chiquita -- Perrier -- Oxo -- Jules Destrooper -- Campari -- KitKat -- Tabasco -- Duvel -- LU -- Douwe Egberts -- Campbell's -- Maille -- Kellogg's --Coca-Cola -- Heinz -- Quality Street -- La Vache qui rit -- St.Raphaël -- McDonald's -- Pepsi -- Heineken -- Van Nelle -- La Baleine

Tasty stories : legendary food brands and their typefaces
Gossé, Joke

Tasty stories : legendary food brands and their typefaces / Joke Gossé ; text by Karoline Neujens - Antwerp : Luster, 2014. - 135 p. ; col. ill. ; 19 cm..
Chiquita -- Perrier -- Oxo -- Jules Destrooper -- Campari -- KitKat -- Tabasco -- Duvel -- LU -- Douwe Egberts -- Campbell's -- Maille -- Kellogg's --Coca-Cola -- Heinz -- Quality Street -- La Vache qui rit -- St.Raphaël -- McDonald's -- Pepsi -- Heineken -- Van Nelle -- La Baleine.
Includes bibliographical references (p. 137).
ISBN 9789460581014ISBN 9460581013
Graphic design (Typography)Logos (Symbols)Commercial artAdvertisingFood -- Brand name products -- Marketing

Jenkinson, Anna

Tasty stories : legendary food brands and their typefaces
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