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Creative advertising : an introduction

Sorrentino, Miriam

Creative advertising : an introduction

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	an introduction
作者:	SorrentinoMiriam,
出版地:	London
出版者:	Laurence King Publishing;
出版年:	2014
面頁冊數:	240 p.ill. (chiefly col.) : 26 cm.;
標題:	Advertising -
標題:	Advertising agencies - Management -
標題:	Advertising - Brand name products -
摘要註:	Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the worlds leading figures in advertising and is illustrated with numerous examples of award-winning work. -- Back cover
ISBN:	9781780671192
內容註:	Introduction -- The business of advertising -- The development of advertising -- A branded world -- Starting a conversation -- Thinking of what to say -- How will you say it? -- Crafting your ideas -- Executing the exectuions -- Clonclusion -- Glassary -- Conpetitions -- More info -- Picture credits -- Thanks -- Index

Creative advertising : an introduction
Sorrentino, Miriam

Creative advertising : an introduction / Miriam Sorrentino - London : Laurence King Publishing, 2014. - 240 p. ; ill. (chiefly col.) ; 26 cm..
Introduction -- The business of advertising -- The development of advertising -- A branded world -- Starting a conversation -- Thinking of what to say -- How will you say it? -- Crafting your ideas -- Executing the exectuions -- Clonclusion -- Glassary -- Conpetitions -- More info -- Picture credits -- Thanks -- Index.
Includes bibliographical references and index.
ISBN 9781780671192ISBN 1780671199
AdvertisingAdvertising agenciesAdvertising -- Management -- Brand name products

Creative advertising : an introduction
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