| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 作者: |
BouchetPatrick, |
| 出版地: |
Milton Park, Abingdon, Oxon |
| 出版者: |
Routledge; |
| 出版年: |
2013 |
| 面頁冊數: |
x, 197 p.24 cm.; |
| 集叢名: |
Sports marketing series |
| 標題: |
Sports - Marketing - |
| 標題: |
Professional sports - Economic aspects - |
| 標題: |
Sports - Economic aspects - |
| 標題: |
Sports - Social aspects - |
| 標題: |
Sports administration - |
| 摘要註: |
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text.The book covers the whole heterogeneity of sport brands, going |
| ISBN: |
9780415532846 |
| 內容註: |
List of figures and tables -- Preface -- Introduction -- The great variety of sport brands -- The tangible influence of sport brands -- The intangible influence of sport brands -- Subcultures, communities and sport brands -- The economic and social value of sport brands -- Sport brands'growth strategies -- Sport brands' threats -- Conclusion -- Notes -- References -- Index |