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The blue line imperative : what mana...

Kaiser, Kevin

The blue line imperative : what managing for value really means

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	what managing for value really means
作者:	KaiserKevin,
其他作者:	YoungS. David, 1955-
出版地:	San Francisco, CA
出版者:	Jossey-Bass;
出版年:	c2013
面頁冊數:	xiii, 306 p.ill. : 25 cm.;
標題:	Management -
標題:	Strategic planning -
標題:	Value -
電子資源:	http://catalogimages.wiley.com/images/db/jimages/9781118510889.jpg
附註:	"A Wiley Brand"--Title page
摘要註:	"A groundbreaking guide to making profitable business decisions. Do you wonder why your value initiatives aren't providing the payoff you'd hoped for? Could it be because you've been thinking about value all wrong? According to the authors of this groundbreaking guide, there's a very good chance that you have. Using examples from leading companies worldwide, they explain why every decision a company makes either creates value or detracts from it, and why, if they hope to survive and thrive in today's increasingly competitive global marketplace, company leaders must make value-creation the centrepiece of every business decision. Authors Kaiser and Young have dubbed this approach "Blue-Line Management," (BLM), and in this entertaining, highly accessible book, they delineate BLM principles and practices and show you how to implement them in your company. Explains why the failure to properly define and assess value often makes it difficult for the people who manage businesses to effect long-term success Offers guidelines for making the satisfaction of customer needs and wants--i.e. value creation--the driver of all business activities The authors are respected academics at INSEAD, the world's largest and most respected graduate business school, with campuses in Europe, Asia and the Middle East"--Provided by publisher
ISBN:	978-1-118-51088-9

The blue line imperative : what managing for value really means
Kaiser, Kevin

The blue line imperative : what managing for value really means / by Kevin Kaiser and S. David Young - San Francisco, CA : Jossey-Bass, c2013. - xiii, 306 p. ; ill. ; 25 cm..
"A Wiley Brand"--Title pageIncludes bibliographical references and index.
ISBN 978-1-118-51088-9ISBN 978-1-118-51089-6ISBN 978-1-118-51090-2ISBN 978-1-118-51091-9ISBN 1-118-51088-7ISBN 1-118-51089-5ISBN 1-118-51090-9ISBN 1-118-51091-7
ManagementStrategic planningValue

Young, S. David

The blue line imperative : what managing for value really means
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330 $a "A groundbreaking guide to making profitable business decisions. Do you wonder why your value initiatives aren't providing the payoff you'd hoped for? Could it be because you've been thinking about value all wrong? According to the authors of this groundbreaking guide, there's a very good chance that you have. Using examples from leading companies worldwide, they explain why every decision a company makes either creates value or detracts from it, and why, if they hope to survive and thrive in today's increasingly competitive global marketplace, company leaders must make value-creation the centrepiece of every business decision. Authors Kaiser and Young have dubbed this approach "Blue-Line Management," (BLM), and in this entertaining, highly accessible book, they delineate BLM principles and practices and show you how to implement them in your company. Explains why the failure to properly define and assess value often makes it difficult for the people who manage businesses to effect long-term success Offers guidelines for making the satisfaction of customer needs and wants--i.e. value creation--the driver of all business activities The authors are respected academics at INSEAD, the world's largest and most respected graduate business school, with campuses in Europe, Asia and the Middle East"--Provided by publisher
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