建國科技大學圖書館 |

語系: 繁體中文

說明(常見問題)

圖書館個人資料蒐集告知聲明

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Social marketing and social change :...

Lefebvre, R. Craig (1959-)

Social marketing and social change : strategies and tools for health, well-being, and the environment

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	strategies and tools for health, well-being, and the environment
作者:	LefebvreR. Craig, 1959-
出版地:	San Francisco, CA
出版者:	Jossey-Bass;
出版年:	c2013
版本:	1st ed.
面頁冊數:	xxiii, 564 p.ill. : 24 cm.;
標題:	Marketing of Health Services - methods -
標題:	Health Promotion - methods -
標題:	Social Change -
標題:	Social Marketing -
附註:	Includes bibliographical references (p. [505]-540) and index
摘要註:	"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher
ISBN:	978-0-470-93684-9

Social marketing and social change : strategies and tools for health, well-being, and the environment
Lefebvre, R. Craig

Social marketing and social change : strategies and tools for health, well-being, and the environment / R. Craig Lefebvre - 1st ed.. - San Francisco, CA : Jossey-Bass, c2013. - xxiii, 564 p. ; ill. ; 24 cm..
Includes bibliographical references (p. [505]-540) and index.
ISBN 978-0-470-93684-9ISBN 978-1-118-22150-1ISBN 978-1-118-23524-9ISBN 978-1-118-25996-2ISBN 0-470-93684-3ISBN 1-118-22150-8ISBN 1-118-23524-XISBN 1-118-25996-3
Marketing of Health ServicesHealth PromotionSocial ChangeSocial Marketing -- methods -- methods

Social marketing and social change : strategies and tools for health, well-being, and the environment
LDR:01706cam0 2200313 450 001 333590
005 20130821094742.0
009 2012038467
010 1 $a 978-0-470-93684-9 $b pbk. $d NT2355
010 1 $a 978-1-118-22150-1 $b ebk.
010 1 $a 978-1-118-23524-9 $b ebk.
010 1 $a 978-1-118-25996-2 $b ebk.
010 1 $a 0-470-93684-3 $b pbk.
010 1 $a 1-118-22150-8 $b ebk.
010 1 $a 1-118-23524-X $b ebk.
010 1 $a 1-118-25996-3 $b ebk.
020 $a us $b 2012038467
100 $a 20131206d2013 m y0engy50 ba
101 0 $a eng
102 $a us
105 $a a a 001yy
200 1 $a Social marketing and social change $e strategies and tools for health, well-being, and the environment $f R. Craig Lefebvre
205 $a 1st ed.
210 $a San Francisco, CA $c Jossey-Bass $d c2013
215 1 $a xxiii, 564 p. $c ill. $d 24 cm.
300 $a Includes bibliographical references (p. [505]-540) and index
330 $a "Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher
606 1 $a Marketing of Health Services $x methods $2 mesh $3 305143
606 2 $a Health Promotion $x methods $2 mesh $3 305139
606 2 $a Social Change $2 mesh $3 305144
606 2 $a Social Marketing $2 mesh $3 305145
676 $a 362.1068/8 $v 23
680 $a RA410.56 $b .L44 2013
686 $a W 74.1
700 1 $a Lefebvre $b R. Craig $f 1959- $3 305142