Social marketing and social change :...
Lefebvre, R. Craig (1959-)

 

  • Social marketing and social change : strategies and tools for health, well-being, and the environment
  • 紀錄類型: 書目-語言資料,印刷品 : 單行本
    副題名: strategies and tools for health, well-being, and the environment
    作者: LefebvreR. Craig, 1959-
    出版地: San Francisco, CA
    出版者: Jossey-Bass;
    出版年: c2013
    版本: 1st ed.
    面頁冊數: xxiii, 564 p.ill. : 24 cm.;
    標題: Marketing of Health Services - methods -
    標題: Health Promotion - methods -
    標題: Social Change -
    標題: Social Marketing -
    附註: Includes bibliographical references (p. [505]-540) and index
    摘要註: "Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher
    ISBN: 978-0-470-93684-9
館藏地:  出版年:  卷號: 
館藏

期刊年代月份卷期操作說明(Help)
  • 1 筆 • 頁數 1 •
  • 1 筆 • 頁數 1 •
評論
建立或儲存個人書籤
書目轉出
取書館別
 
 
變更密碼
登入