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Writing and research for graphic des...

Heller, Steven

Writing and research for graphic designers : a designer's manual to strategic communication and presentation

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	a designer's manual to strategic communication and presentation
作者:	HellerSteven,
出版地:	Beverly, MA
出版者:	Rockport Publishers;
出版年:	2012
面頁冊數:	176 p.ill. (chiefly col.) : 26 cm.;
標題:	Business writing -
標題:	Commercial art - Marketing -
標題:	Graphic arts - Marketing -
標題:	Research -
電子資源:	http://www.loc.gov/catdir/enhancements/fy1318/2012014787-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy1318/2012014787-d.html
附註:	Includes bibliographical references (p. 163-164) and index
摘要註:	"For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design--and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences:- Designers to Designers- Designers to Clients- Designers to the Design-literate- Designers to the Design-agnosticBeing able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you'll learn how to turn information into a valuable asset-- one of the key talents of the design researcher"--Provided by publisher
ISBN:	978-1-59253-804-1

Writing and research for graphic designers : a designer's manual to strategic communication and presentation
Heller, Steven

Writing and research for graphic designers : a designer's manual to strategic communication and presentation / Steven Heller - Beverly, MA : Rockport Publishers, 2012. - 176 p. ; ill. (chiefly col.) ; 26 cm..
Includes bibliographical references (p. 163-164) and index.
ISBN 978-1-59253-804-1ISBN 1-59253-804-5
Business writingCommercial artGraphic artsResearch -- Marketing -- Marketing

Writing and research for graphic designers : a designer's manual to strategic communication and presentation
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