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Managing the new customer relationsh...

Gordon, Ian (1952 June 19-)

Managing the new customer relationship : strategies to engage the social customer and build lasting value

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	strategies to engage the social customer and build lasting value
作者:	GordonIan, 1952 June 19-
出版地:	Mississauga, Ont.
出版者:	J. Wiley & Sons Canada;
出版年:	c2013
面頁冊數:	xxi, 327 p.ill. : 24 cm.;
標題:	Customer relations - Management -
標題:	Relationship marketing -
標題:	Social media - Marketing -
電子資源:	http://www.loc.gov/catdir/enhancements/fy1313/2013427083-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy1313/2013427083-d.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy1313/2013427083-t.html
附註:	Includes bibliographical references and index
ISBN:	978-1-118-09221-7

Managing the new customer relationship : strategies to engage the social customer and build lasting value
Gordon, Ian

Managing the new customer relationship : strategies to engage the social customer and build lasting value / Ian H. Gordon - Mississauga, Ont. : J. Wiley & Sons Canada, c2013. - xxi, 327 p. ; ill. ; 24 cm..
Includes bibliographical references and index.
ISBN 978-1-118-09221-7ISBN 978-1-118-25585-8ISBN 978-1-118-25589-6ISBN 978-1-118-25590-2ISBN 1-118-09221-XISBN 1-118-25585-2ISBN 1-118-25589-5ISBN 1-118-25590-9
Customer relationsRelationship marketingSocial media -- Management -- Marketing

Managing the new customer relationship : strategies to engage the social customer and build lasting value
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200 1 $a Managing the new customer relationship $e strategies to engage the social customer and build lasting value $f Ian H. Gordon
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606 $a Social media $x Marketing $2 lc $3 271119
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