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Managing tourism in a changing world...

Baggio, Rodolfo

Managing tourism in a changing world : issues and cases

紀錄類型:	書目-語言資料,印刷品 : 單行本
劃一題名:	Collection Anatolia
副題名:	issues and cases
其他作者:	BaggioRodolfo,
其他作者:	CzakonWojciech,
其他作者:	MarianiMarcello M.,
出版地:	London
出版者:	Routledge;
出版年:	2014.
面頁冊數:	viii, 122 p.ill. : 25 cm.;
標題:	Tourism - Management -
標題:	Tourism - Marketing -
附註:	This book was originally published as a special issue of Anatolia
摘要註:	Provides an overview of the research surrounding today's tourism management and recognizes the relevance of tourism activities as major economic drivers. While drawing on multiple theoretical perspectives and adopting different epistemological paradigms and methodologies, this book answers a wide range of research questions related to a number of relevant themes in the following fields: destination management, marketing and branding, inter-organizational dynamics and corporate social responsibility in the tourism sector
ISBN:	9780415834179

Managing tourism in a changing world : issues and cases
Managing tourism in a changing world : issues and cases / edited by Rodolfo Baggio, Wojciech Czakon and Marcello M. Mariani - London : Routledge, 2014.. - viii, 122 p. ; ill. ; 25 cm..
This book was originally published as a special issue of Anatolia.
Includes bibliographical references and index.
ISBN 9780415834179ISBN 0415834171
TourismTourism -- Management -- Marketing

Baggio, Rodolfo

Managing tourism in a changing world : issues and cases
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