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Online consumer behavior : theory an...

Close, Angeline.

Online consumer behavior : theory and research in social media, advertising, and e-tail

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	theory and research in social media, advertising, and e-tail
其他作者:	CloseAngeline.,
出版地:	New York
出版者:	Routledge;
出版年:	2012.
面頁冊數:	xxxiii, 366 p.ill. : 24 cm.;
標題:	Consumer behavior. -
標題:	Electronic commerce - Psychological aspects. -
標題:	Internet marketing. -
ISBN:	978-1-84872-969-8

Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail / edited by Angeline G. Close. - New York : Routledge, 2012.. - xxxiii, 366 p. ; ill. ; 24 cm..
Includes bibliographical references and indexes..
ISBN 978-1-84872-969-8
Consumer behavior.Electronic commerceInternet marketing. -- Psychological aspects.

Close, Angeline.

Online consumer behavior : theory and research in social media, advertising, and e-tail
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