語系:
繁體中文
English
簡体中文
說明(常見問題)
圖書館個人資料蒐集告知聲明
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
How 30 great ads were made : from id...
~
Williams, Eliza (1973-)
How 30 great ads were made : from idea to campaign
紀錄類型:
書目-語言資料,印刷品 : 單行本
副題名:
from idea to campaign
作者:
WilliamsEliza, 1973-
出版地:
London
出版者:
Laurence King Pub.;
出版年:
2012
面頁冊數:
224 p.col. ill. : 28 cm.;
標題:
Advertising campaigns -
標題:
Advertising -
標題:
Advertising - History - 21st century -
摘要註:
"This book takes readers behind the scenes in the world of advertising. It looks at key advertising campaigns from the last ten years, examining how they were developed. Technical information on how the ads were created is accompanied by anecdotes from the creatives, directors, and clients, with accounts of how the ads were made and the problems encountered along the way...As well as offering an insight into the working practices within advertising, this book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising."--inside cover
ISBN:
978-1-85669-821-4
How 30 great ads were made : from idea to campaign
Williams, Eliza
How 30 great ads were made
: from idea to campaign / Eliza Williams - London : Laurence King Pub., 2012. - 224 p. ; col. ill. ; 28 cm..
ISBN 978-1-85669-821-4ISBN 1-85669-821-1
Advertising campaignsAdvertisingAdvertising -- History -- 21st century
How 30 great ads were made : from idea to campaign
LDR
:01212cam0 2200205 i 450
001
324727
005
20120611110733.0
009
772818459
010
1
$a
978-1-85669-821-4
$b
pbk.
$d
NT1188
010
1
$a
1-85669-821-1
$b
pbk.
100
$a
20121122d2012 m y0engy50 ba
101
0
$a
eng
102
$a
gb
105
$a
a z 000yy
200
1
$a
How 30 great ads were made
$e
from idea to campaign
$f
Eliza Williams
210
$a
London
$c
Laurence King Pub.
$d
2012
215
1
$a
224 p.
$c
col. ill.
$d
28 cm.
330
$a
"This book takes readers behind the scenes in the world of advertising. It looks at key advertising campaigns from the last ten years, examining how they were developed. Technical information on how the ads were created is accompanied by anecdotes from the creatives, directors, and clients, with accounts of how the ads were made and the problems encountered along the way...As well as offering an insight into the working practices within advertising, this book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising."--inside cover
517
1
$a
How thirty great ads were made
$z
eng
606
$a
Advertising campaigns
$2
lc
$3
293706
606
$a
Advertising
$2
lc
$3
66053
606
$a
Advertising
$x
History
$z
21st century
$2
lc
$3
286744
676
$a
659.113
$v
22
680
$a
HF5827
$b
.W55 2012
700
1
$a
Williams
$b
Eliza
$f
1973-
$3
286743
筆 0 讀者評論
館藏地:
全部
六樓西文書庫區
出版年:
卷號:
館藏
期刊年代月份卷期操作說明(Help)
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約人數
期刊出刊日期 / 原館藏地 / 其他備註
附件
292713
六樓西文書庫區
圖書流通(BOOK_CIR)
BOOK
659.113/W722
一般使用(Normal)
書架上
0
1 筆 • 頁數 1 •
1
評論
新增評論
分享你的心得
建立或儲存個人書籤
書目轉出
取書館別
處理中
...
變更密碼
登入