建國科技大學圖書館 |

語系: 繁體中文

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

The advertising concept book : think...

Barry, Pete

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	think now, design later : a complete guide to creative ideas, strategies and campaigns
作者:	BarryPete,
出版地:	London
出版者:	Thames & Hudson;
出版年:	2012
版本:	2nd ed., rev. & expanded
面頁冊數:	296 p.ill. : 24 cm.;
標題:	Advertising campaigns -
標題:	Advertising copy -
標題:	Advertising -
附註:	Includes bibliographical references and index
ISBN:	978-0-500-51623-2
內容註:	Basic tools The strategy Print The campaign The tagline Generating strategies and ideas TV Ambient Interactive Copy Radio Integrated Execution Presenting and selling your work The student book Conclusion

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
Barry, Pete

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry - 2nd ed., rev. & expanded. - London : Thames & Hudson, 2012. - 296 p. ; ill. ; 24 cm..
Basic tools.
Includes bibliographical references and indexPrevious ed.: 2008.
ISBN 978-0-500-51623-2ISBN 978-0-500-29031-6ISBN 0-500-51623-5ISBN 0-500-29031-8
Advertising campaignsAdvertising copyAdvertising

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
LDR:01003cam0 2200253 i 450 001 324720
005 20120911093714.0
009 778270510
010 1 $a 978-0-500-51623-2 $b hbk. $d NT1071
010 1 $a 978-0-500-29031-6 $b pbk.
010 1 $a 0-500-51623-5 $b hbk.
010 1 $a 0-500-29031-8 $b pbk.
100 $a 20121122d2012 m y0engy50 ba
101 0 $a eng
102 $a gb
105 $a a a 001yy
200 1 $a The advertising concept book $e think now, design later : a complete guide to creative ideas, strategies and campaigns $f Pete Barry
205 $a 2nd ed., rev. & expanded
210 $a London $c Thames & Hudson $d 2012
215 1 $a 296 p. $c ill. $d 24 cm.
300 $a Includes bibliographical references and index
300 $a Previous ed.: 2008
327 1 $a Basic tools $a The strategy $a Print $a The campaign $a The tagline $a Generating strategies and ideas $a TV $a Ambient $a Interactive $a Copy $a Radio $a Integrated $a Execution $a Presenting and selling your work $a The student book $a Conclusion
606 $a Advertising campaigns $2 lc $3 293706
606 $a Advertising copy $2 lc $3 293707
606 $a Advertising $2 lc $3 66053
676 $a 659.1 $v 23
680 $a HF5801 $b .B37 2012
700 1 $a Barry $b Pete $g Pete S. $3 293705