建國科技大學圖書館 |

語系: 繁體中文

說明(常見問題)

圖書館個人資料蒐集告知聲明

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Building a marketing plan : a comple...

Radel, Kylie

Building a marketing plan : a complete guide

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	a complete guide
作者:	WongHo Yin,
其他作者:	RadelKylie,
其他作者:	Ramsaran-FowdarRooma R.,
出版地:	New York, NY
出版者:	Business Expert Press;
出版年:	2011
版本:	1st ed.
面頁冊數:	xiv, 221 p.ill. : 23 cm.;
集叢名:	Marketing strategy collection
標題:	Marketing - Management -
標題:	Marketing - Planning -
附註:	Includes bibliographical references (p. [207]-212) and index
摘要註:	"This book aims to provide a comprehensive, holistic, and practical framework for the essential business process of marketing planning. It is targeted toward students of marketing and business practitioners-- marketers and nonmarketers alike-- and draws together elements of theoretical concepts, strategic thinking processes, latest research findings, and marketing applications in a straightforward, logical manner"--Abstract
ISBN:	978-1-60649-159-1
內容註:	Introduction to marketing planning The situation analysis Analyzing the target market, part 1, marketing research Analyzing the target market, part 2, consumer behavior and the target marketing process (segmentation, targeting, and positioning) Marketing objectives and strategy formulation Planning for products and brands Planning for pricing Planning for integrated marketing communications Planning for distribution channels and market logistics Marketing implementation and control Appendix: Pindari Boomerang Factory marketing plan example

Building a marketing plan : a complete guide
Wong, Ho Yin

Building a marketing plan : a complete guide / Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar - 1st ed.. - New York, NY : Business Expert Press, 2011. - xiv, 221 p. ; ill. ; 23 cm.. - (Marketing strategy collection).
Introduction to marketing planning.
Includes bibliographical references (p. [207]-212) and index.
ISBN 978-1-60649-159-1ISBN 978-1-60649-160-7ISBN 1-60649-159-8ISBN 1-60649-160-1
MarketingMarketing -- Management -- Planning

Radel, Kylie

Building a marketing plan : a complete guide
LDR:01794cam0 2200265 i 450 001 321519
005 20110920001904.0
009 707968249
010 1 $a 978-1-60649-159-1 $b pbk. $d NT800
010 1 $a 978-1-60649-160-7 $b ebook
010 1 $a 1-60649-159-8 $b pbk.
010 1 $a 1-60649-160-1 $b ebook
100 $a 20121006d2011 m y0engy50 ba
101 0 $a eng
102 $a us
105 $a a a 001zy
200 1 $a Building a marketing plan $e a complete guide $f Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar
205 $a 1st ed.
210 $a New York, NY $c Business Expert Press $d 2011
215 1 $a xiv, 221 p. $c ill. $d 23 cm.
225 1 $a Marketing strategy collection $x 2150-9654
300 $a Includes bibliographical references (p. [207]-212) and index
327 1 $a Introduction to marketing planning $a The situation analysis $a Analyzing the target market, part 1, marketing research $a Analyzing the target market, part 2, consumer behavior and the target marketing process (segmentation, targeting, and positioning) $a Marketing objectives and strategy formulation $a Planning for products and brands $a Planning for pricing $a Planning for integrated marketing communications $a Planning for distribution channels and market logistics $a Marketing implementation and control $a Appendix: Pindari Boomerang Factory marketing plan example
330 $a "This book aims to provide a comprehensive, holistic, and practical framework for the essential business process of marketing planning. It is targeted toward students of marketing and business practitioners-- marketers and nonmarketers alike-- and draws together elements of theoretical concepts, strategic thinking processes, latest research findings, and marketing applications in a straightforward, logical manner"--Abstract
606 $a Marketing $x Management $2 lc $3 65583
606 $a Marketing $x Planning $2 lc $3 274588
676 $a 658.8 $v 22
680 $a HF5415.13 $b .W655 2011
700 1 $a Wong $b Ho Yin $3 274585
702 1 $a Radel $b Kylie $3 274586
702 1 $a Ramsaran-Fowdar $b Rooma R. $3 274587