| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 副題名: |
identifying the path to profitability |
| 作者: |
StubbsEvan, |
| 出版地: |
Hoboken, N.J. |
| 出版者: |
Wiley; |
| 出版年: |
c2011 |
| 面頁冊數: |
xiv, 322 p.ill. : 24 cm.; |
| 集叢名: |
Wiley & SAS business series |
| 標題: |
Business planning - |
| 標題: |
Decision making - |
| 標題: |
Industrial management - Statistical methods - |
| 標題: |
Strategic planning - |
| 電子資源: |
http://catalogimages.wiley.com/images/db/jimages/9781118012390.jpg |
| 附註: |
Includes bibliographical references and index |
| 摘要註: |
"Practical guidance for managers for getting projects started?and presenting the results when the project's doneThis book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value. Provides a plan for the execution of a successful business analytics program Reveals how to communicate the value of a project once it's done Presents an integrated framework for communicating the value of business analytics Targeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization"--Provided by publisher |
| ISBN: |
978-1-118-01239-0 |