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Event marketing : how to successfull...

Preston, Chris (1961-)

Event marketing : how to successfully promote events, festivals, conventions, and expositions

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how to successfully promote events, festivals, conventions, and expositions
作者:	PrestonChris, 1961-
出版地:	Hoboken, NJ
出版者:	John Wiley & Sons, Inc.;
出版年:	c2012
版本:	2nd ed.
面頁冊數:	xix, 300 p.ill. : 25 cm.;
集叢名:	Wiley event management series
標題:	Special events - Marketing -
附註:	Includes bibliographical references and index
ISBN:	978-0-470-89107-0

Event marketing : how to successfully promote events, festivals, conventions, and expositions
Preston, Chris

Event marketing : how to successfully promote events, festivals, conventions, and expositions / C. A. Preston - 2nd ed.. - Hoboken, NJ : John Wiley & Sons, Inc., c2012. - xix, 300 p. ; ill. ; 25 cm.. - (Wiley event management series).
Includes bibliographical references and index.
ISBN 978-0-470-89107-0ISBN 978-1-118-11071-3ISBN 978-1-118-11072-0ISBN 978-1-118-11073-7ISBN 0-470-89107-6ISBN 1-118-11071-4ISBN 1-118-11072-2ISBN 1-118-11073-0
Special events -- Marketing

Event marketing : how to successfully promote events, festivals, conventions, and expositions
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