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Beyond the familiar : long-term grow...

Barwise, Patrick

Beyond the familiar : long-term growth through customer focus and innovation

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	long-term growth through customer focus and innovation
作者:	BarwisePatrick,
其他作者:	MeehanSeán,
出版地:	Hoboken, N.J.
出版者:	Jossey-Bass/Wiley;
出版年:	2011
面頁冊數:	x, 174 p.ill. : 24 cm.;
標題:	Customer services -
標題:	Success in business -
電子資源:	http://www.loc.gov/catdir/enhancements/fy1106/2010050389-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy1102/2010050389-d.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy1102/2010050389-t.html
附註:	Includes bibliographical references and index
摘要註:	"Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promise Build customer trust by reliably delivering that promise Continuously improve the promise, while still reliably delivering it Drive the market by innovating beyond the familiar Support all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth"--Provided by publisher
ISBN:	978-0-470-97631-9

Beyond the familiar : long-term growth through customer focus and innovation
Barwise, Patrick

Beyond the familiar : long-term growth through customer focus and innovation / by Patrick Barwise and Seán Meehan - Hoboken, N.J. : Jossey-Bass/Wiley, 2011. - x, 174 p. ; ill. ; 24 cm..
Includes bibliographical references and index.
ISBN 978-0-470-97631-9ISBN 978-0-470-97649-4ISBN 978-0-470-97650-0ISBN 978-1-119-99380-3ISBN 0-470-97631-4ISBN 0-470-97649-7ISBN 0-470-97650-0ISBN 1-119-99380-6
Customer servicesSuccess in business

Meehan, Seán

Beyond the familiar : long-term growth through customer focus and innovation
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200 1 $a Beyond the familiar $e long-term growth through customer focus and innovation $f by Patrick Barwise and Seán Meehan
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215 1 $a x, 174 p. $c ill. $d 24 cm.
300 $a Includes bibliographical references and index
330 $a "Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promise Build customer trust by reliably delivering that promise Continuously improve the promise, while still reliably delivering it Drive the market by innovating beyond the familiar Support all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth"--Provided by publisher
606 $a Customer services $2 lc $3 65576
606 $a Success in business $2 lc $3 43983
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680 $a HF5415.5 $b .B375 2011
700 1 $a Barwise $b Patrick $3 286229
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856 4 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy1106/2010050389-b.html
856 4 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy1102/2010050389-d.html
856 4 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy1102/2010050389-t.html