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Crafting strategy : embodied metapho...
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Heracleous, Loizos Th.
Crafting strategy : embodied metaphors in practice
紀錄類型:
書目-語言資料,印刷品 : 單行本
副題名:
embodied metaphors in practice
作者:
HeracleousLoizos Th.,
其他作者:
JacobsClaus D.,
出版地:
Cambridge
出版者:
Cambridge University Press;
出版年:
2011.
面頁冊數:
xxii, 237 p.ill. : 24 cm.;
標題:
Creative thinking. -
標題:
Metaphor - Social aspects. -
標題:
Organizational behavior. -
標題:
Strategic planning. -
ISBN:
978-0-521-11655-8
Crafting strategy : embodied metaphors in practice
Heracleous, Loizos Th.
Crafting strategy
: embodied metaphors in practice / Loizos Heracleous and Claus D. Jacobs. - Cambridge : Cambridge University Press, 2011.. - xxii, 237 p. ; ill. ; 24 cm..
Includes bibliographical references and index..
ISBN 978-0-521-11655-8
Creative thinking.MetaphorOrganizational behavior.Strategic planning. -- Social aspects.
Jacobs, Claus D.
Crafting strategy : embodied metaphors in practice
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