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Brand new : solving the innovation paradox--how great brands invent and launch new products, services, and business models

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	solving the innovation paradox--how great brands invent and launch new products, services, and business models
作者:	MaddockG. Michael, 1965-
其他作者:	FlaimJavier, 1970-
其他作者:	MillerBrett S., 1969-
其他作者:	UriarteLuisa C., 1968-
出版地:	Hoboken, N.J.
出版者:	Wiley;
出版年:	c2011.
面頁冊數:	xii, 218 p.ill. : 23 cm.;
標題:	Creative ability in business. -
標題:	New products. -
標題:	Technological innovations. -
附註:	Includes index.
ISBN:	978-0-470-64359-4

Brand new : solving the innovation paradox--how great brands invent and launch new products, services, and business models
Maddock, G. Michael

Brand new : solving the innovation paradox--how great brands invent and launch new products, services, and business models / G. Michael Maddock and Luisa C. Uriarte ; with Javier Flaim and Brett S. Miller of Maddock Douglas--The Agency of Innovation with a special thanks to Paul B. Brown. - Hoboken, N.J. : Wiley, c2011.. - xii, 218 p. ; ill. ; 23 cm..
Includes index..
ISBN 978-0-470-64359-4
Creative ability in business.New products.Technological innovations.

Flaim, Javier

Brand new : solving the innovation paradox--how great brands invent and launch new products, services, and business models
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