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Ted Levitt on marketing : a Harvard ...

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Levitt, Theodore,1925-2006.

Ted Levitt on marketing : a Harvard business reviewpaperback.

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	a Harvard business reviewpaperback.
作者:	Levitt, Theodore,
出版地:	Boston, Mass.
出版者:	Harvard Business School Pub.;
出版年:	c2006.
版本:	1st ed.
面頁冊數:	226 p24 cm.;
標題:	Marketing. -
附註:	Includes index.
ISBN:	1-4221-0206-8
內容註:	Innovative imitation -- Exploit the product life cycle -- Why business always loses -- Production-line approachto service -- The industrialization of service -- Marketing success through differentiation of anything -- Marketingintangible products and product intangibles -- Theglobalization of markets -- After the sale is over --Advertising : "the poetry of becoming" -- Creativity is notenough -- Marketing myopia.

Ted Levitt on marketing : a Harvard business reviewpaperback.
Levitt, Theodore,

Ted Levitt on marketing = : a Harvard business reviewpaperback. / Levitt, Theodore ; - 1st ed.. - Boston, Mass. : Harvard Business School Pub., c2006.. - 226 p ; 24 cm..
Innovative imitation -- Exploit the product life cycle -- Why business always loses -- Production-line approachto service -- The industrialization of service -- Marketing success through differentiation of anything -- Marketingintangible products and product intangibles -- Theglobalization of markets -- After the sale is over --Advertising : "the poetry of becoming" -- Creativity is notenough -- Marketing myopia..
Includes index..
ISBN 1-4221-0206-8
Marketing.

Ted Levitt on marketing : a Harvard business reviewpaperback.
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327 1 $a Innovative imitation -- Exploit the product life cycle -- Why business always loses -- Production-line approachto service -- The industrialization of service -- Marketing success through differentiation of anything -- Marketingintangible products and product intangibles -- Theglobalization of markets -- After the sale is over --Advertising : "the poetry of becoming" -- Creativity is notenough -- Marketing myopia.
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