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Marketing : principles & perspectives
~
Bearden, William O.
Marketing : principles & perspectives
Record Type:
Language materials, printed : monographic
Title Information:
principles & perspectives
Author:
Bearden, William O.
Alternative Intellectual Responsibility:
Ingram, Thomas N.
Alternative Intellectual Responsibility:
Laforge, Raymond W.
Place of Publication:
Chicago
Published:
IRWIN;
Year of Publication:
c.1995
Description:
xlviii,631p.col. : 28cm.;
Series:
Irwin series in marketing
Subject:
Marketing - United States. -
ISBN:
0-256-11319-X
Marketing : principles & perspectives
Bearden, William O.
Marketing
= : principles & perspectives / William O. Bearden,Thomas N. Ingram,Raymond W. Laforge ; - Chicago : IRWIN, c.1995. - xlviii,631p. ; col. ; 28cm.. - (Irwin series in marketing ; ).
Includes index..
ISBN 0-256-11319-X
Marketing -- United States.
Ingram, Thomas N.
Marketing : principles & perspectives
LDR
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CCR
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B2密集書庫2
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Attachments
128859
B2密集書庫2
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658.8/B368
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