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Marketing : principles & perspectives

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Bearden, William O.

Marketing : principles & perspectives

Record Type:	Language materials, printed : monographic
Title Information:	principles & perspectives
Author:	Bearden, William O.
Alternative Intellectual Responsibility:	Ingram, Thomas N.
Alternative Intellectual Responsibility:	Laforge, Raymond W.
Place of Publication:	Chicago
Published:	IRWIN;
Year of Publication:	c.1995
Description:	xlviii,631p.col. : 28cm.;
Series:	Irwin series in marketing
Subject:	Marketing - United States. -
ISBN:	0-256-11319-X

Marketing : principles & perspectives
Bearden, William O.

Marketing = : principles & perspectives / William O. Bearden,Thomas N. Ingram,Raymond W. Laforge ; - Chicago : IRWIN, c.1995. - xlviii,631p. ; col. ; 28cm.. - (Irwin series in marketing ; ).
Includes index..
ISBN 0-256-11319-X
Marketing -- United States.

Ingram, Thomas N.

Marketing : principles & perspectives
LDR:00643cam2 2200205 050 001 20114
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100 $a 20100527d1995 m y0engy09 e
101 0 $a eng
105 $a a z 001yy
200 1 $a Marketing $e principles & perspectives $f William O. Bearden,Thomas N. Ingram,Raymond W. Laforge $d $g
210 $a Chicago $c IRWIN $d c.1995
215 1 $a xlviii,631p. $c col. $d 28cm.
225 2 $a Irwin series in marketing $v
320 $a Includes index.
410 0 $1 2001 $a Irwin series in marketing
517 1 $a principles & perspectives $z eng
606 $a Marketing $y United States. $2 lc $3 30093
676 $a 658.8 $b B368
700 1 $a Bearden, William O. $3 30512
701 1 $a Ingram, Thomas N. $3 30513
701 1 $a Laforge, Raymond W. $3 30514
801 0 $a cw $c 20011030 $g CCR

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