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Strategic marketing for nonprofit or...

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Andreasen, Alan R. (1934-)

Strategic marketing for nonprofit organizations

紀錄類型:	書目-語言資料,印刷品 : 單行本
作者:	AndreasenAlan R., 1934-
合作者:	KotlerPhilip,
出版地:	Upper Saddle River, N.J.
出版者:	Pearson Education International;
出版年:	c2003
版本:	6th ed.
面頁冊數:	vii, 536 p.ill. : 24 cm.;
標題:	Nonprofit organizations - Marketing. -
附註:	Kotler's name appears first on the earlier edition.
ISBN:	0-13-122792-0

Strategic marketing for nonprofit organizations
Andreasen, Alan R.

Strategic marketing for nonprofit organizations = : / Alan R.Andreasen, Philip Kotler ; - 6th ed.. - Upper Saddle River, N.J. : Pearson Education International, c2003. - vii, 536 p. ; ill. ; 24 cm..
Kotler's name appears first on the earlier edition.Also published by Prentice Hall, 2003..
Includes bibliographical references and index..
ISBN 0-13-122792-0
Nonprofit organizations -- Marketing.

Kotler, Philip

Strategic marketing for nonprofit organizations
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