旅遊業管理
Overview
| Works: | 13 works in 13 publications in 13 languages | |
|---|---|---|
Titles
名人代言人可信度對旅遊目的地品牌資產的影響研究 = The influence of celebrity endorser credibility on destination brand equity
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(Language materials, printed)
觀光行銷學 = Tourism Marketing: Integrated Perspective and Practical Orientation of Tourism, Leisure, Hospitality and Information Technology : 觀光休閒與餐旅及資訊科技整合觀點與實務導向
by:
(Language materials, printed)
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