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Language policy in business : discou...

Barakos, Elisabeth.

Language policy in business : discourse, ideology and practice

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	discourse, ideology and practice
作者:	BarakosElisabeth.,
出版地:	Amsterdam
出版者:	John Benjamins Publishing Company;
出版年:	c2020.
面頁冊數:	vii, 195 p.ill. (some col.) : 25 cm.;
集叢名:	Discourse approaches to politicsv.89
標題:	Language policy - Wales. -
標題:	Business communication - Wales. -
標題:	Bilingualism - Wales. -
標題:	English language - Business English. -
標題:	Welsh language - Business Welsh. -
摘要註:	"Language Policy in Business: Discourse, ideology and practice provides a critical sociolinguistic and discursive understanding of language policy in a minority language context. Focusing on Welsh-English bilingualism in private sector businesses in Wales, the book unpacks the circulating discourses, ideologies and practices of promoting bilingualism as a sociocultural and economic resource in the globalised knowledge economy. It sheds light on businesses as ideological sites for struggles over language revitalisation, which has been characterised by tensions and discursive shifts from essentialist ideologies about language, identity, nation and territory, to an increased commodification of bilingualism. The book is premised on the understanding that language is a focal point for articulating and living out historical power relationships and inequalities, and that language policy processes are never apolitical. It adds to a body of literature about bilingualism in minority language contexts and, more broadly, about how the fields of politics, business and society are inextricably related."--Provided by publisher.
ISBN:	9789027207609
內容註:	Introduction Language, power, and political control in Wales Towards a discursive approach to language policy How to operationalise a multi-level disourse analysis Political and corporate language policy discourse: shifting discourses across contexts Language policy, ideology and practice in Welsh business: stakeholder perspectives Managers' local promotion of bilingualism in business Conclusions: taking stock of minority language policy in business.

Language policy in business : discourse, ideology and practice
Barakos, Elisabeth.

Language policy in business : discourse, ideology and practice / Elisabeth Barakos. - Amsterdam : John Benjamins Publishing Company, c2020.. - vii, 195 p. ; ill. (some col.) ; 25 cm.. - (Discourse approaches to politics ; v.89).
Introduction.
Includes bibliographical references (p. 157-178) and index..
ISBN 9789027207609ISBN 9027207607
Language policyBusiness communicationBilingualismEnglish languageWelsh language -- Business English. -- Business Welsh. -- Wales. -- Wales. -- Wales.

Language policy in business : discourse, ideology and practice
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