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Corporate communication : transforma...

Goodman, Michael B.

Corporate communication : transformation of strategy and practice

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	transformation of strategy and practice
作者:	GoodmanMichael B.,
其他作者:	HirschPeter B.,
出版地:	New York
出版者:	Peter Lang Publishing;
出版年:	c2020.
面頁冊數:	vi, 163 p.26 cm.;
標題:	Communication in management. -
標題:	Communication in organizations. -
摘要註:	"Corporate Communication: Transformation of Strategy and Practice takes advantage of the responses of Chief Communication Officers to the CCI Corporate Communication Practices and Trends Studies from 1999 to 2019 to explore the impact of these developmental phases: The Internet and Corporate Websites; Social Media in and out of Corporate Communication; Business Digitization; The aim of this exploration is to focus our understanding of the foundation on which the profession of corporate communication was established, and to provide the context to analyze corporate communication practices from the initial uses of the Internet by corporations to the contemporary fragmented media environment."--Provided by publisher.
ISBN:	9781433165634

Corporate communication : transformation of strategy and practice
Goodman, Michael B.

Corporate communication : transformation of strategy and practice / Michael B. Goodman and Peter B. Hirsch. - New York : Peter Lang Publishing, c2020.. - vi, 163 p. ; 26 cm..
Includes bibliographical references (p. 145-155) and index..
ISBN 9781433165634ISBN 1433165635ISBN 9781433165689ISBN 1433165686
Communication in management.Communication in organizations.

Hirsch, Peter B.

Corporate communication : transformation of strategy and practice
LDR:01531cam a2200253 450 001 393578
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010 1 $z 9781433165658 $b ebk. : pdf
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200 1 $a Corporate communication $e transformation of strategy and practice $f Michael B. Goodman and Peter B. Hirsch.
210 $a New York $c Peter Lang Publishing $d c2020.
215 1 $a vi, 163 p. $d 26 cm.
320 $a Includes bibliographical references (p. 145-155) and index.
330 $a "Corporate Communication: Transformation of Strategy and Practice takes advantage of the responses of Chief Communication Officers to the CCI Corporate Communication Practices and Trends Studies from 1999 to 2019 to explore the impact of these developmental phases: The Internet and Corporate Websites; Social Media in and out of Corporate Communication; Business Digitization; The aim of this exploration is to focus our understanding of the foundation on which the profession of corporate communication was established, and to provide the context to analyze corporate communication practices from the initial uses of the Internet by corporations to the contemporary fragmented media environment."--Provided by publisher.
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606 $a Communication in organizations. $2 lc $3 29860
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680 $a HD30.3 $b .G6556 2020
700 1 $a Goodman $b Michael B. $3 385441
702 1 $a Hirsch $b Peter B. $3 385442
801 0 $a cw $b CTU $c 20210910 $g AACR2