| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 副題名: |
insights from 100 leaders who shaped 50 years of the industry |
| 其他作者: |
HorrowRichard B., |
| 其他作者: |
BurtonRick, |
| 出版地: |
Champaign, IL |
| 出版者: |
Human Kinetics; |
| 出版年: |
2020 |
| 面頁冊數: |
xix, 387 p.ill., chart : 26 cm.; |
| 標題: |
Sports - Economic aspects - |
| 標題: |
Sports administration - |
| 附註: |
Includes bibliographical references and index |
| 摘要註: |
"This book is a collection of writings from sport business professionals. Each of the 28 chapters tackles an essential topic that any person who wants to be a force in sport business will face early and often in his or her career"-- |
| ISBN: |
9781492543107 |
| 內容註: |
Mastering the craft of sport business / Rick Horrow Essential lessons for the sport business professional / Larry Lucchino Fostering meaningful business relationships / Lyn St. James Advocating a consistent process and vision / Stephen M. Ross Filling an industry need / Bob Kain Building a championship brand / Tom Ricketts A mindset of authenticity: the first step in a successful sport business venture / Jack Nicklaus Handling crises calmly and capably / Gary Bettman Building a brand that reflects your core values / Don Garber Harnessing modernmedia strategies / Mark Lazarus Changing technologies, changing consumption / Ted Leonsis and Zach Leonsis Using analytics and social media effectively / Shawn Spieth and Kyle Nelson Translating technology into new markets / Peter Moore Developing business deals with your corevalues / Robin Harris The arc of the deal / by Donald Dell Working toward consensus / Jerry Colangelo The importance of marketing in deal-making / Rick Burton Operating successfully in the public and private domains / Ronald J Norick Mastering licensing strategies / Joseph R. Castiglione, Jr Securing strat |