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The sport business handbook : insigh...

Burton, Rick

The sport business handbook : insights from 100 leaders who shaped 50 years of the industry

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	insights from 100 leaders who shaped 50 years of the industry
其他作者:	HorrowRichard B.,
其他作者:	BurtonRick,
出版地:	Champaign, IL
出版者:	Human Kinetics;
出版年:	2020
面頁冊數:	xix, 387 p.ill., chart : 26 cm.;
標題:	Sports - Economic aspects -
標題:	Sports administration -
附註:	Includes bibliographical references and index
摘要註:	"This book is a collection of writings from sport business professionals. Each of the 28 chapters tackles an essential topic that any person who wants to be a force in sport business will face early and often in his or her career"--
ISBN:	9781492543107
內容註:	Mastering the craft of sport business / Rick Horrow Essential lessons for the sport business professional / Larry Lucchino Fostering meaningful business relationships / Lyn St. James Advocating a consistent process and vision / Stephen M. Ross Filling an industry need / Bob Kain Building a championship brand / Tom Ricketts A mindset of authenticity: the first step in a successful sport business venture / Jack Nicklaus Handling crises calmly and capably / Gary Bettman Building a brand that reflects your core values / Don Garber Harnessing modernmedia strategies / Mark Lazarus Changing technologies, changing consumption / Ted Leonsis and Zach Leonsis Using analytics and social media effectively / Shawn Spieth and Kyle Nelson Translating technology into new markets / Peter Moore Developing business deals with your corevalues / Robin Harris The arc of the deal / by Donald Dell Working toward consensus / Jerry Colangelo The importance of marketing in deal-making / Rick Burton Operating successfully in the public and private domains / Ronald J Norick Mastering licensing strategies / Joseph R. Castiglione, Jr Securing strat

The sport business handbook : insights from 100 leaders who shaped 50 years of the industry
The sport business handbook : insights from 100 leaders who shaped 50 years of the industry / edited by Rick Horrow with Rick Burton, Myles Schrag - Champaign, IL : Human Kinetics, 2020. - xix, 387 p. ; ill., chart ; 26 cm..
Mastering the craft of sport business / Rick Horrow.
Includes bibliographical references and index.
ISBN 9781492543107
SportsSports administration -- Economic aspects

Horrow, Richard B.

The sport business handbook : insights from 100 leaders who shaped 50 years of the industry
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