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Marketing ROI : the path to campaign...

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Lenskold, James

Marketing ROI : the path to campaign, customer, and corporate

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	the path to campaign, customer, and corporate
作者:	LenskoldJames,
出版地:	New York, NY
出版者:	McGraw-Hill;
出版年:	c2003
面頁冊數:	xiv, 268 p.ill. : 24 cm.;
標題:	Capital investments - Evaluation. -
標題:	Rate of return. -
標題:	Profit. -
附註:	Includes bibliographical references and index.
ISBN:	0-07-141363-4

Marketing ROI : the path to campaign, customer, and corporate
Lenskold, James

Marketing ROI = : the path to campaign, customer, and corporate / James Lenskold ; - New York, NY : McGraw-Hill, c2003. - xiv, 268 p. ; ill. ; 24 cm..
Includes bibliographical references and index..
ISBN 0-07-141363-4
Capital investmentsRate of return.Profit. -- Evaluation.

Marketing ROI : the path to campaign, customer, and corporate
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