McCarthy, E. Jerome

Overview

Works:	2 works in 2 publications in 1 languages

Titles

Essentials of marketing : a global-managerial approach by: McCarthy, E. Jerome; Perreault, William D. (Language materials, printed)

Essentials of marketing : a marketing strategy planning approach by: Cannon, Joseph P. (Assistant professor of marketing.); McCarthy, E. Jerome; Perreault, William D. (Language materials, printed)

Subjects