麥卡錫 ((McCarthy, E. Jerome))

行銷管理 by: Cannon,, Joseph P.; McCarthy,, E. Jerome; Perreault,, William D.; 甘農 ((Cannon, Joseph P.)); 皮洛特 ((Perreault, William D.)); 陳盈如; 麥卡錫 ((McCarthy, E. Jerome)); 黃延聰 (Language materials, printed) , [著]