葉佳玲

促銷活動隊消費者知覺價值、忠誠度與衝動性購買瑩想之研究-以屈臣氏為例 = The effct of promotion to consumer's perception of value、loyalty and impulse purchase-A Case Study of the drug store chain Watsons : 一百零一學年度畢業專題製作 by: 葉佳玲; 邱郁茹; 郭旻霈 (書目-語言資料,印刷品) , [著]